Dreamland got its rightful name back in 1990, when the Bembom Brothers decided that a minor revamp would be best promoted by the name that most still recognised and used to describe the park. More greenery was added to the landscape around the rides and the cinema was renovated. Free admission to the site also returned in 1995, though it was not long before the Bemboms were moving on, as Dreamland was sold on to Jimmy Godden, owner of the Rotunda amusement park in Folkestone.

Godden wanted to move the park in an even more family-friendly direction, dispensing with larger white-knuckle rides in favour of more traditional fairground favourites, such as dodgems and waltzers. Some of the extensive renovation work was delayed when workmen reported ghostly goings on in a new version of the former Dreamland favourite the River Caves. A clairvoyant, called into to resolve the matter, said that the disturbance was down to the spirit of a murdered young woman, who had been accused of immoral activities and was now keen to clear her name.

The iconic Big Wheel was dismantled and sold to Mexican buyers, though the double Log Flume, Wild Mouse and the Space Station rides in place at least meant that the skyline of Margate retained some visible rides to tantalise potential visitors. They could not, however, halt the decline of Dreamland as the new millennium approached.

A little history was revived in the shape of four carousels on site to celebrate the Year of the Carousel, but the future did not look bright for the park, especially with rumours circulating that the site would be turned into a supermarket and/or housing